PR Communications expert

The Maffia and a communications agency are looking for a PR Communications expert region of Antwerp.


  • Location: Antwerp & remote
  • Statute: Freelance
  • Availability: 80 – 100%
  • Experience: junior – medior
  • Languages: NL/EN

Job description:

Strategic account management (30%)

  • You are a relationship builder and a people person. You excel at stakeholder management and you show your clients you have their best interests at heart.
  • You make sure your clients are serviced in the most optimal way. Building true partnerships is your main goal as an account manager. Your contacts experience you as a credible, strategic sparring partner.
  • You make sure client needs are understood and being met. You come up with both creative and strategic solutions. You have a strong eye for business opportunities.
  • You define the communications strategy and set up plans together with the client.
  • You understand what is going on in the market, you follow the trends and the thought leaders.

Project management (30%)

  • You translate the client needs into clear briefings for the project team.
  • You manage campaigns effectively and efficiently.
  • You keep an eye on the bigger picture which makes you prioritise correctly.
  • You communicate professionally with clients, influencers, platform partners (Stellar, CreatorIQ, etc.), as well as internal teams (creative/paid/digital/PR). You are the glue in between, the spider in the web.
  • You are used to work with deadlines that come with a project-based environment and are able to manage your stress levels.

PR & influencer marketing (20%)

  • You understand how commercial messages can become strategic storylines, connected to social responsibility topics. It is how you make a difference.
  • You highly value thorough market research.
  • You understand how the media landscape works. You put together a robust PR network of publishers and content creators across different news media and lifestyle channels. You work closely with them to create and publish articles from a powerful angle.
  • You collaborate with the client to define the right influencing approach in order to achieve the predefined targets. You identify and connect with relevant thought leaders and influencers.
  • You negotiate fair contracts for the creation of content. You ensure that you draw up a clearly defined contract that meets the legal requirements.

Team management (15%)

  • You are experienced in managing project teams. You understand when to support and when to delegate. You know how to find the right balance for this.
  • You lead by example. You don’t mind rolling up your sleeves and getting things done.
  • You enjoy being a helping hand and inspiring others. You are a warm, empathic social butterfly.

Measurement & campaign analysis (5%)

  • You define campaign KPIs based on brand awareness, engagement, online reputation, retention, leads and conversion.
  • You analyze the performance of the campaigns by comparing them with the commercial objectives and KPIs.
  • You map the successes and identify aspects of the campaign that can be improved.

Who are you?

  • You have 2 to 3 years professional experience in the field of earned media, market research or communications, including client servicing and account management.
  • You have an interest in one or more of the following fields: fashion, culture, the entertainment business, corporate businesses, …
  • You keep your finger on the pulse of the latest trends and you know who the relevant thought leaders are.
  • You have been successful in managing project teams of junior profiles.
  • You are a relationship builder. Openness and flexibility are key aspects here for you.
  • You are organised, proactive, detail-oriented and straight to the point.
  • You have a gift for thinking conceptually and coordinating ideas for creative, inclusive and socially responsible content.
  • You have excellent presentation skills.
  • You have excellent communication skills (NL/EN), both written and spoken. French is a strong asset.


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