Go To Market Marketeer

The Maffia and a government institution are looking for a freelance go to market marketeer. We are looking for a passionate and enthusiastic marketeer to join our Go To Market Marketing team. The Go to Market team is responsible for creating and executing best-in-class marketing communication strategies and campaigns for the entire product and services portfolio.

Want to know the client? Request briefing here.

  • Location: Brussel & Remote
  • Statute: freelance
  • Start: ASAP
  • Duration: 5 months
  • Experience: +5 jaar
  • Availability: 100%
  • Languages: NL/ENG or FR/ENG

We expect you?

As a Go to Market marketeer B2C, you are on a mission to create delight in every step of the customer journey. You develop, drive and deliver a strong marketing communication strategy and marketing campaigns for our products or services, with the customer and consumer at the heart of everything you do. You think digital first and have the power to turn data and insights into concrete action plans. You have a passion for growth and get energy from working together in a team and drive towards a common goal.

You have as key responsibilities:

  • You define the marketing approach by interpreting market insights & customer behaviour, analysing results or past campaigns and stakeholder input.
  • You are an expert in translating business strategies intro compelling and successful marketing plans and developing growth plans.
  • You brief, develop and implement successful campaigns in close collaboration with our agency partners and internal stakeholders. You think of launch campaigns, cross- and upselling and service oriented initiatives.
  • You are on top of trends in the market and in marketing and bring the voice of the customer in everything you do.
  • You bridge the gap between strategy, tactics and practice and embrace creativity and technology. You endorse sharing best practices and foster an open culture of feedback, trial and error.
  • You unleash the full potential of digital and data, determining concrete actions to generate sales opportunities, reach new or recurring audiences and delight customers.

Your profile

It goes without saying that you have strong business acumen and that you bring drive, enthusiasm, energy and a positive attitude to the team. We would like to emphasize the following: 

  • You are an enthusiastic marketer with a track record of at least 5 years experience in go to market, segment marketing, brand management and/ or marketing communication. 
  • You get energy from both creating plans and implementing and evaluating them and you dare to take and defend strategic decisions.
  • As a digital native, you are able to apply the most relevant digital marketing tools and techniques in your go to market plan.
  • You use data and insights and your analytical skills to generate informed insights and make decisions. You combine strategic skills with a can-do approach.
  • You have experience with sales enabling tools and growth marketing.
  • You describe yourself as creative and flexible, dynamic, entrepreneurial and results-oriented. You are passionate to drive change and strive for brilliant execution. You are a team player who communicates well and can deal with a multitude of stakeholders at different hierarchical levels.
  • Experience with working in an Agile environment is a plus.
  • You are fluent in Dutch or French and you have a very good knowledge of English, both spoken and written.

Interested?

Request the briefing here.

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