Head of Digital Marketing

The Maffia and a company in the Automotive sector are looking for a Head of Digital Marketing.

Want to know the client? Request briefing here.

  • Location: Brussels & Remote
  • Contract: Freelance
  • Experience: +7 years
  • Start: asap
  • End: 1 year
  • Availability: 80%
  • Languages: French and/or Dutch (English is a big plus)

Tasks:

  • Develop and execute a comprehensive digital strategy leveraging technologies to enhance customer engagement and drive business growth.
  • Collaborate with constructors to define and monitor KPIs and objectives, ensuring alignment with overall business goals.
  • Manage digital marketing projects, including SEO, product launches, campaign landing pages, CRO improvements, and technical enhancements.
  • Oversee web development projects to ensure optimal functionality, user experience, and performance.
  • Develop and implement a digital content strategy, including content creation and distribution, to drive engagement and conversions.
  • Utilize data analytics tools to measure and analyse key metrics such as engaged traffic, web leads, conversion rates, and digital orders.
  • Provide insights and recommendations based on data analysis to inform decision-making and strategy adjustments.
  • Foster a collaborative and innovative team culture, ensuring high levels of motivation and performance.
  • Manage the digital budget, ensuring efficient allocation of resources and achieving financial targets.
  • Oversee retail marketing activities, ensuring alignment with digital strategies and overall business objectives.
  • You will lead a team of 5 highly skilled professionals, collaborating closely to achieve exceptional results.

Skills:

  • Fluent in both French or Dutch with a good understanding of the second language.
  • Proven experience in digital marketing, web development, and marketing technologies.
  • Strong SEO, CRO, data analytics, and digital content strategy skills.
  • Excellent leadership, people management, and relationship-building skills.
  • Strong analytical, problem-solving abilities and strategic thinking.

Interested?
Request the briefing here.

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