Marketing & Communication Manager

The Maffia and a company in de food sector are looking for a Marketing & Communication Manager.

Want to know the client? Request briefing here.

• Location: Brussel & remote
• Contract: Payroll
• Start: Asap
• Experience: +5 years
• Languages: FR/EN (NL is a plus)

Responsibilities:

• As our first marketing & communication manager, you’ll work directly with the founders to build and implement a research-driven marketing strategy across our target markets.
• Market Research & Consumer Insights: Deep dive into market analysis and understanding our customers.
• Measurable Objectives: Develop a robust measurement framework to demonstrate marketing’s ROI.
• Strategic Development: Define target segments, clear positioning, build effective funnels, and execute impactful campaigns.
• Creative Toolbox Development: Guide creative agencies and freelancers, building a rich resource of assets.
• Channel Strategy & Media Approach: Develop a comprehensive media strategy across relevant channels.
• Brand Tracking Framework: Establish key metrics and reporting mechanisms to monitor brand performance.
• Global Brand Investment Strategy: Allocate budget across markets, balancing brand building and performance marketing.
• Lead Local Implementation: Translate the global brand plan into actionable local strategies. This involves:
  • Overseeing Local Partners: Manage relationships with local agencies and creative partners.
  • Implementing Local Media Strategies: Collaborate with media partners to execute targeted campaigns.
  • Local Content Production: Develop engaging social media content, both independently and with creative partners.
  • Consumer Experience Focus: Continuously analyze and optimize the customer journey.
  • Performance Analysis & Reporting: Track KPIs, analyze brand tracking data, and provide quarterly reports.
  • Budget Management: Oversee budget allocation and ensure responsible spending.
• Contribute to the future growth of the marketing department: As our first dedicated marketing hire, you’ll shape the future of the department, building a team that reflects our company’s spirit.

Who are you?:

• Marketing Acumen, Not Guru Status: We value proven expertise over self-proclaimed marketing gurus. A proper education and strong understanding of marketing principles is required. Familiarity with the work of M.Ritson, L.Binet, B. Sharp, and J. Romaniuk on marketing effectiveness is definitely a plus.
• Experience: 3-5 years of experience in brand management and/or marketing within a marketing department or branding,advertising agency.
• Affinity with the business we’re in : A combination of lifestyle, good food and vibes, great hospitality. Just visit one of our restaurants and you’ll know it’s for you…
• Open to the world: You’re comfortable working with diverse teams and navigating different perspectives.
• Hands-on Approach: Be prepared to roll up your sleeves and get things done. We’re a fast-growing company, and there will be plenty of “firsts.”
• Fluency in English and French (reading, writing, speaking), knowledge of Dutch, or a willingness to learn is very nice.

Interested?
Request the briefing here.