Valérie

Professional in the Spotlight: Valérie Picard

Valérie Picard is a strategic digital marketer. She spots blind spots in your marketing before you even notice them. She then turns these into smart, feasible actions that generate customers and get you moving. Valérie has been at the table everywhere from family-owned growth companies to large corporations. Her superpower? Strategy that works and fits you perfectly. Her dream job? She created it herself, with spice, vision, and a plan that delivers. We asked Valérie a few questions to get to know her better!

How did you end up in this sector?
I love marketing. It's interesting and constantly evolving. Marketing is in my DNA. After my studies, it quickly became clear: I didn't want fleeting campaigns; I wanted to make a real impact. Strategy became my passion, and results became my driver.

What is the biggest advantage of working as a freelancer for you?
The freedom to choose projects I truly believe in. No compromises, no rut. I work with entrepreneurs who want to move forward, and together we create marketing that moves. I choose quality over quantity..

Why should a company choose you?
Because I see what you don't (yet) see. I am an impact-creator, a seed-planter. I spot blind spots, uncover growth opportunities, and translate them into strategy. With me by your side, you choose a rock-solid, stress-free marketing strategy with results. I choose marketing that matches your energy, your ambitions, and your market.

What is still on your bucket list?
Working in South Africa for a month during the winter – the idea has been haunting my mind for a while. Sun, inspiration, and strategy in a different location. And yes, I admit: I'm still a bit too chicken to do it just yet. But someday… I'll just do it.

What do you enjoy spending money on?

Champagne. Always Champagne. Preferably on a sun-drenched terrace with good company.

Fill in the blank: I cannot live without my...
I cannot live without my phone – I admit it, I'm addicted. But… when I'm surrounded by people I love, I consciously put it away. No stories or photos then, but full focus on the moment. Although I sometimes miss the nice snaps afterwards – I prefer memories in HD over pixels on my screen.

Thank you for your contribution, Valérie