Rates barometer for marketing, communication and HR in Belgium, Q4 2026
By The Maffia · last updated on · figures calculated on
A freelance professional in marketing, communication, digital or HR in Belgium asks a median day rate of €650 excluding VAT. The middle half of rates lies between €550 and €750 per day. This is based on 782 day rates in 1,002 profiles in The Maffia network, calculated on 13 October 2026.
The median minimum rate, the floor professionals state themselves, is €525 per day.
Among disciplines with at least 30 rates, the median is highest for Coaching, Go To Market and 2 others (€750) and lowest for Motion Design (€500).
Day rates by discipline
| Discipline | Rates | P25 | Median | P75 | Minimum (median) | 10+ years |
|---|---|---|---|---|---|---|
| Communication Management | 267 | €560 | €650 | €750 | €550 | 66% |
| Projectmanagement | 235 | €575 | €650 | €750 | €555 | 68% |
| Content Management | 225 | €525 | €600 | €700 | €500 | 52% |
| Brand Marketing | 215 | €600 | €680 | €764 | €560 | 64% |
| Digital Marketing | 215 | €550 | €650 | €722 | €550 | 49% |
| Copy | 184 | €500 | €600 | €680 | €500 | 59% |
| Storytelling | 165 | €520 | €600 | €700 | €500 | 56% |
| Social Media | 160 | €515 | €600 | €650 | €500 | 38% |
| Account Management | 140 | €600 | €650 | €750 | €550 | 67% |
| Coaching | 121 | €600 | €750 | €800 | €600 | 75% |
| Business Development (strategic) | 112 | €636 | €700 | €800 | €600 | 78% |
| Grafisch Design | 112 | €480 | €550 | €625 | €475 | 48% |
| Eventmanagement | 92 | €550 | €650 | €721 | €500 | 62% |
| Digital Design | 83 | €480 | €550 | €666 | €462 | 45% |
| Go To Market | 83 | €650 | €750 | €800 | €650 | 79% |
| Art Direction | 79 | €500 | €600 | €650 | €498 | 63% |
| Video | 76 | €466 | €550 | €650 | €450 | 42% |
| Growth Marketing | 75 | €600 | €650 | €750 | €560 | 53% |
| E-commerce / Online Sales | 72 | €600 | €690 | €762 | €600 | 55% |
| Editor | 72 | €450 | €545 | €625 | €450 | 53% |
| Employer Branding | 69 | €600 | €700 | €800 | €600 | 73% |
| Journalism | 69 | €500 | €560 | €650 | €500 | 64% |
| Digital Transformation | 67 | €650 | €750 | €800 | €650 | 74% |
| Performance Marketing | 64 | €600 | €650 | €700 | €560 | 42% |
| Media Strategy | 63 | €600 | €650 | €750 | €550 | 60% |
| Lead Generation | 62 | €564 | €650 | €744 | €550 | 47% |
| Visual Design | 62 | €500 | €550 | €672 | €480 | 52% |
| Client Service Management | 59 | €600 | €700 | €770 | €600 | 76% |
| CRM Marketing | 54 | €621 | €650 | €750 | €550 | 54% |
| Public Relations | 53 | €600 | €650 | €750 | €550 | 58% |
| Business Development (sales) | 50 | €556 | €700 | €750 | €500 | 72% |
| Motion Design | 44 | €450 | €500 | €600 | €450 | 39% |
| User Experience Design | 44 | €550 | €640 | €721 | €550 | 52% |
| Artificial Intelligence Mgmt | 42 | €640 | €712 | €800 | €580 | 68% |
| Data Analyse | 39 | €638 | €725 | €800 | €600 | 57% |
| Web Development (front End) | 39 | €500 | €600 | €700 | €490 | 55% |
| Photography (offline) | 38 | €505 | €600 | €695 | €475 | 34% |
| Desktop Publishing | 37 | €480 | €520 | €600 | €475 | 65% |
| Product/Category Mgmt | 37 | €650 | €750 | €800 | €650 | 84% |
| E-mailmanagement | 36 | €515 | €600 | €700 | €520 | 37% |
| Translation | 35 | €500 | €550 | €650 | €450 | 65% |
| User Interface Design | 34 | €550 | €632 | €700 | €525 | 51% |
| Producer | 33 | €500 | €600 | €700 | €480 | 62% |
| Photography (online) | 32 | €550 | €600 | €700 | €500 | 33% |
| Illustration | 30 | €485 | €550 | €648 | €450 | 48% |
| Inbound Marketing | 29 | €600 | €650 | €725 | €560 | 61% |
| Search Campaign Management | 28 | €600 | €680 | €705 | €590 | 39% |
| Talent Development | 27 | €612 | €750 | €800 | €600 | 71% |
| Webmaster | 27 | €512 | €600 | €676 | €510 | 51% |
| Activation Mgmt | 22 | €625 | €700 | €800 | €588 | 81% |
| Product Design | 22 | €600 | €700 | €715 | €560 | 58% |
| Market Research | 21 | €550 | €700 | €800 | €550 | 41% |
| Service Design | 21 | €550 | €675 | €800 | €575 | 64% |
| Talent Aquisition | 17 | €560 | €700 | €750 | €600 | 72% |
| Web Development (back End) | 16 | €569 | €600 | €698 | €550 | 76% |
| 3D | 15 | €461 | €550 | €600 | €450 | 40% |
| Animation | 15 | €450 | €520 | €600 | €435 | 41% |
| Media Buyer | 12 | €550 | €600 | €700 | €500 | 31% |
| AI Strategie | 8 | €632 | €678 | €800 | €625 | 33% |
| AI Automation | 6 | €686 | €760 | €800 | €675 | 38% |
| Mobile Development | 6 | €600 | €625 | €852 | €525 | 57% |
Amounts per day, excluding VAT. P25 and P75: a quarter of rates is lower, a quarter higher. Minimum: median of the minimum day rate stated by the professional.
Day rates by experience level
| Experience | Rates | P25 | Median | P75 |
|---|---|---|---|---|
| 0 to 2 years | 14 | €300 | €375 | €444 |
| 2 to 5 years | 79 | €450 | €520 | €600 |
| 5 to 10 years | 184 | €520 | €600 | €656 |
| 10+ years | 505 | €600 | €680 | €750 |
Day rates by province
| Province | Rates | P25 | Median | P75 |
|---|---|---|---|---|
| Antwerp | 269 | €550 | €650 | €750 |
| East Flanders | 165 | €525 | €650 | €720 |
| Flemish Brabant | 151 | €600 | €650 | €750 |
| Brussels | 58 | €500 | €600 | €744 |
| West Flanders | 58 | €528 | €600 | €672 |
| Limburg | 43 | €600 | €650 | €755 |
| Walloon Brabant | 17 | €550 | €700 | €750 |
Province based on the professional’s postcode. Only provinces with at least 5 rates.
The 5 largest disciplines by province
| Discipline | Province | Rates | P25 | Median | P75 |
|---|---|---|---|---|---|
| Communication Management | Antwerp | 92 | €550 | €650 | €750 |
| Communication Management | Flemish Brabant | 62 | €606 | €700 | €750 |
| Communication Management | East Flanders | 52 | €544 | €650 | €770 |
| Communication Management | Brussels | 25 | €500 | €600 | €750 |
| Communication Management | West Flanders | 14 | €528 | €650 | €650 |
| Communication Management | Limburg | 9 | €680 | €720 | €800 |
| Communication Management | Walloon Brabant | 5 | €550 | €745 | €850 |
| Projectmanagement | Antwerp | 81 | €550 | €650 | €750 |
| Projectmanagement | Flemish Brabant | 58 | €600 | €700 | €758 |
| Projectmanagement | East Flanders | 41 | €550 | €650 | €700 |
| Projectmanagement | West Flanders | 16 | €550 | €650 | €770 |
| Projectmanagement | Brussels | 14 | €505 | €625 | €719 |
| Projectmanagement | Limburg | 13 | €640 | €720 | €800 |
| Projectmanagement | Walloon Brabant | 9 | €500 | €750 | €750 |
| Content Management | Antwerp | 71 | €522 | €600 | €690 |
| Content Management | East Flanders | 52 | €500 | €635 | €705 |
| Content Management | Flemish Brabant | 38 | €551 | €650 | €700 |
| Content Management | Brussels | 23 | €510 | €600 | €650 |
| Content Management | West Flanders | 17 | €535 | €600 | €650 |
| Content Management | Limburg | 12 | €588 | €660 | €770 |
| Brand Marketing | Antwerp | 81 | €600 | €700 | €775 |
| Brand Marketing | East Flanders | 52 | €590 | €650 | €800 |
| Brand Marketing | Flemish Brabant | 37 | €600 | €725 | €750 |
| Brand Marketing | West Flanders | 15 | €600 | €650 | €665 |
| Brand Marketing | Limburg | 11 | €612 | €720 | €775 |
| Brand Marketing | Brussels | 9 | €550 | €700 | €800 |
| Brand Marketing | Walloon Brabant | 6 | €746 | €750 | €825 |
| Digital Marketing | Antwerp | 72 | €550 | €650 | €731 |
| Digital Marketing | East Flanders | 43 | €600 | €650 | €710 |
| Digital Marketing | Flemish Brabant | 37 | €600 | €700 | €750 |
| Digital Marketing | West Flanders | 28 | €531 | €600 | €650 |
| Digital Marketing | Brussels | 12 | €558 | €600 | €712 |
| Digital Marketing | Limburg | 12 | €588 | €640 | €770 |
Methodology and sample
- Source: completed profiles in The Maffia database (1,002 profiles, of which 782 with a valid day rate), calculated on 13 October 2026.
- Rate: the desired day rate professionals state in their own profile, excluding VAT. It is an asking price, not a signed contract.
- Sample: only professionals based in Belgium who work freelance, or both freelance and employed. People looking only for a permanent job are not included.
- Outliers: rates below 200 or above 1,500 euros per day are excluded (zeros, hourly rates and typos).
- Discipline: every discipline a professional selects in their profile. One profile can therefore count in several disciplines.
- Statistics: median and quartiles (P25 and P75), rounded to the euro. A figure only appears from 5 rates in a group, so no rate can be traced back to one person.
- Updates: figures are calculated directly from current profiles; the date at the top is the latest calculation.
How to cite
The Maffia, Rates barometer for marketing, communication and HR in Belgium, Q4 2026. www.themaffia.be/en/rates-barometer, accessed on 13 October 2026.
What do you pay on top of the day rate?
One fixed margin of 80 euros per day worked, no percentage. At the median rate of €650, you pay €730 per day, whatever the length of the assignment.
Frequently asked questions
In The Maffia network, the median desired day rate of freelancers in marketing, communication, digital and HR is €650 excluding VAT; the middle half lies between €550 and €750. We show the median rather than the arithmetic mean, because a few very high or low rates distort an average.
Based on 782 rates, calculated on 13 October 2026.
The median day rate for Communication Management is €650 excluding VAT, with the middle half between €560 and €750, based on 267 rates in The Maffia network.
The median day rate for Projectmanagement is €650 excluding VAT, with the middle half between €575 and €750, based on 235 rates in The Maffia network.
The median day rate for Content Management is €600 excluding VAT, with the middle half between €525 and €700, based on 225 rates in The Maffia network.
Slightly. Median by province: Antwerp €650, East Flanders €650, Flemish Brabant €650, Brussels €600, West Flanders €600, Limburg €650, Walloon Brabant €700. Only provinces with at least 5 rates.
Professionals with 2 to 5 years of experience ask a median of €520 per day, those with more than 10 years €680.
From the desired day rate that professionals based in Belgium state in their own profile at The Maffia, excluding VAT. Rates below 200 and above 1,500 euros are excluded. We show median and quartiles, and only groups with at least 5 rates.