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The beginning

The Maffia was established in 2003 by copywriter and entrepreneur Philip Maes. In 2017 the company became a part of the Cronos Group. During this period The Maffia has expanded itself to a trusted company. Because of this the company was able to build a loyal and high-quality portfolio.

In 2019, freelancer and entrepreneur Simon Coppens became head of the company. Based off his own experiences as a freelancer he devised a transparant and cheaper businessmodel, which benefits both the freelancer and the company.

To support all this, The Maffia enlisted the help of Cronos and the Koo network. Companies like Lunar, SuperMachine, Sprints & Sneakers support The Maffia. Together they build this transparant and correct model.

Simon Coppens

Freelancer and entrepreneur

It is in the spring of 2019 that I was approached by Cronos with the question if I would like to reposition The Maffia. Of course, with my experience as a freelancer I eagerly agreed.

In my last endeavor I would constantly look for assignments through an agency because they know the market and they know my competences. Despite the fact that the collaboration would go smoothly, I would always run into the same problem: the price per day.

As a freelancer I would often get asked if I could lower my day rate because the assignment was long term, with a big brand or a great opportunity.

And when I would get employed, they would take a margin of about 30% on my day rate. But when the assignment would get extended, the margin of 30% that the client would pay per day, would just go on.

When I found out that I wasn’t the only freelancer with this problem, I decided to take matters in to my own hands and I devised a new business model for The Maffia. That’s why The Maffia doesn’t take margins on the day rates, but uses the one-off Finder’s Fee.

“It’s not the freelancer that’s too expensive, it’s the margin that gets taken on him that’s too expensive.”

This way freelancers don’t get pushed off the market and using them stays affordable for the client. At The Maffia we want to offer transparant added value for the freelancer and the client.

Arthur Rottiers

Creative AM/PM

In September 2019, I had the opportunity to start as an intern at The Maffia. During this period, I contributed to shaping the social media channels, maintained contact with our freelancers and daily contributed to MaffiaMatch: our online tool connecting Belgian companies and freelancers.

After completing my internship at The Maffia ans taking my first steps into the job market, I often reminisced about the wonderful time I had at The Maffia. A big smile appeared on my face the day I received a call from Simon, the managing partner at The Maffia. He informed me that The Maffia had experienced significant growth in the past year and was ready to welcome a new colleague. With great enthusiasm, I accepted the offer, marking the beginning of a new chapter for me in a sector that truly satisfies me.

As a Talent Finder, my goals is to provide our freelancers with the same sense of satisfaction in their quest for a project that truly suits them. With The Maffia’s fresh business model, we work daily on building collaborations that benefit all parties involved. Here’s to the next success story!

Marjon Jongbloet

Creative AM/PM

In the autumn of 2023, I was asked by Simon, through LinkedIn, if I knew anyone who would be interested in joining The Maffia as a flying MarComm employee. Even better, he asked me if I would see myself doing the job – and that question couldn’t have come at a better time.

I was looking for a new challenge where I saw the opportunity to further develop and discover myself and my skills. Also, not unimportant to me was to join a fun and motivated team, a company with a warm and open corporate culture. After a few conversations with Simon and Arthur, I was already convinced that this would be an ideal place for me. There was an instant connection and it was clear that we shared the same attitude and vision.

I’m looking forward to learn from their expertise and to seize all opportunities that will come my way. It’s my goal to make The Maffia grow, together as a team.

Lina De Smet

Creative AM/PM

In the fall of 2024, I was looking for a new challenge. My previous work experiences have taught me a lot about who I am and what I am looking for in my professional life.

I was purposefully looking for a place where I could further develop my skills. I also thought it was very important to look for a place where there was a great team feeling. Thanks to a former colleague, I was put in touch with Simon on LinkedIn. A few days later came our meeting and then it all went very quickly.

In January 2025, I started at The Mafia with enthusiasm. I look forward to continuing to grow in this team. I hope to support other people in their search for a job that suits them.

Arwa Boukili

Intern

I am an enthusiastic student with a great passion for technology and languages. Thanks to my knowledge of computer science, combined with my language skills, I can contribute well to a company’s goals. I have a positive attitude and am determined to further develop my career!

Since January 2021, I have been working as an administrative assistant at Bouwmaterialen Bosmans bv in Moorsel. Here, I perform various administrative tasks, such as managing the mailbox and sending purchase invoices. I also process sales and purchase invoices, make payments, and answer the phone. From August 2023 to June 2024, I worked as an event hostess at TMAB Events in Londerzeel. There, I assisted participants with badges, managed the cloakrooms, and provided assistance. I also prepared meeting rooms for ministers and kept track of participants’ attendance.

Currently, I am studying at Odisee University College Brussels, where I am pursuing a bachelor’s degree in Organization & Management, with a focus on Business and Languages. I expect to graduate in December 2026. During my studies, I have taken courses such as Marketing, Business Organization, Institutions and Law, Financial Management, and Human Resources.

In my final year of high school, I did a three-week internship abroad in Valletta at the National Council of Women. There, I answered the phone, updated the official website, and organized debates and social gatherings.

For my second year, I need to do a participation internship, and I chose The Maffia. The Maffia is an authentic company where everyone can be themselves and no idea is a bad idea. It is also a company that perfectly aligns with what I want to do later. At The Maffia, we are very customer-oriented and up-to-date with the latest trends! I feel welcome and appreciated, and I can put my skills and knowledge into practice. This company fits perfectly with my future career plans in HR, and I am grateful for the opportunity to intern there!

Emma Taylor

Matching & Talent Expert

Hello, I’m Emma, a 29-year-old Matching & Talent expert with a master’s degree in Marketing & Communication. I am fluent in Dutch, French, and English. My career started at two agencies before applying my skills at a retailer. Currently, I work at The Maffia, where my ambition is to offer top-notch virtual profiles to clients in the future.

Outside of work, I have a wide range of interests and hobbies. I am passionate about traveling, art, sports, books, and culinary discoveries. You can often find me at the gym, as I am a member of an athletics club and have even completed marathons.

My technical expertise includes project and account management, email marketing, CRM, and social media marketing, with copywriting as a personal hobby. As a driven and creative professional, I enjoy conceptualizing and executing innovative marketing campaigns. Friends describe me as energetic, social, and always ready for a new adventure.

My goals contain career growth, personal development, and convincing both The Maffia and our clients of the value of virtual profiles. In everything I undertake, I want to be the versatile and talented professional that I am.

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