The beginning

The Maffia was established in 2003 by copywriter and entrepreneur Philip Maes. In 2017 the company became a part of the Cronos Group. During this period The Maffia has expanded itself to a trusted company. Because of this the company was able to build a loyal and high-quality portfolio.

In 2019, freelancer and entrepreneur Simon Coppens became head of the company. Based off his own experiences as a freelancer he devised a transparant and cheaper businessmodel, which benefits both the freelancer and the company.

To support all this, The Maffia enlisted the help of Cronos and the Koo network. Companies like Lunar, SuperMachine, Sprints & Sneakers support The Maffia. Together they build this transparant and correct model.

Simon Coppens

Freelancer and entrepreneur

It is in the spring of 2019 that I was approached by Cronos with the question if I would like to reposition The Maffia. Of course, with my experience as a freelancer I eagerly agreed.

In my last endeavor I would constantly look for assignments through an agency because they know the market and they know my competences. Despite the fact that the collaboration would go smoothly, I would always run into the same problem: the price per day.

As a freelancer I would often get asked if I could lower my day rate because the assignment was long term, with a big brand or a great opportunity.

And when I would get employed, they would take a margin of about 30% on my day rate. But when the assignment would get extended, the margin of 30% that the client would pay per day, would just go on.

When I found out that I wasn’t the only freelancer with this problem, I decided to take matters in to my own hands and I devised a new business model for The Maffia. That’s why The Maffia doesn’t take margins on the day rates, but uses the one-off Finder’s Fee.

“It’s not the freelancer that’s too expensive, it’s the margin that gets taken on him that’s too expensive.”

This way freelancers don’t get pushed off the market and using them stays affordable for the client. At The Maffia we want to offer transparant added value for the freelancer and the client.

Arthur Rottiers

Talent Finder

In September 2019, I had the opportunity to start as an intern at The Maffia. During this period, I contributed to shaping the social media channels, maintained contact with our freelancers and daily contributed to MaffiaMatch: our online tool connecting Belgian companies and freelancers.

After completing my internship at The Maffia ans taking my first steps into the job market, I often reminisced about the wonderful time I had at The Maffia. A big smile appeared on my face the day I received a call from Simon, the managing partner at The Maffia. He informed me that The Maffia had experienced significant growth in the past year and was ready to welcome a new colleague. With great enthusiasm, I accepted the offer, marking the beginning of a new chapter for me in a sector that truly satisfies me.

As a Talent Finder, my goals is to provide our freelancers with the same sense of satisfaction in their quest for a project that truly suits them. With The Maffia’s fresh business model, we work daily on building collaborations that benefit all parties involved. Here’s to the next success story!

Marjon Jongbloet

Creative AM/PM

In the autumn of 2023, I was asked by Simon, through LinkedIn, if I knew anyone who would be interested in joining The Maffia as a flying MarComm employee. Even better, he asked me if I would see myself doing the job – and that question couldn’t have come at a better time.

I was looking for a new challenge where I saw the opportunity to further develop and discover myself and my skills. Also, not unimportant to me was to join a fun and motivated team, a company with a warm and open corporate culture. After a few conversations with Simon and Arthur, I was already convinced that this would be an ideal place for me. There was an instant connection and it was clear that we shared the same attitude and vision.

I’m looking forward to learn from their expertise and to seize all opportunities that will come my way. It’s my goal to make The Maffia grow, together as a team.


Matching & Talent Expert

Hello, I’m Emma, a 29-year-old Matching & Talent expert with a master’s degree in Marketing & Communication. I am fluent in Dutch, French, and English. My career started at two agencies before applying my skills at a retailer. Currently, I work at The Maffia, where my ambition is to offer top-notch virtual profiles to clients in the future.

Outside of work, I have a wide range of interests and hobbies. I am passionate about traveling, art, sports, books, and culinary discoveries. You can often find me at the gym, as I am a member of an athletics club and have even completed marathons.

My technical expertise includes project and account management, email marketing, CRM, and social media marketing, with copywriting as a personal hobby. As a driven and creative professional, I enjoy conceptualizing and executing innovative marketing campaigns. Friends describe me as energetic, social, and always ready for a new adventure.

My goals contain career growth, personal development, and convincing both The Maffia and our clients of the value of virtual profiles. In everything I undertake, I want to be the versatile and talented professional that I am.

Gianni Bauters


Hello, my name is Gianni and I’m a business management student majoring in marketing. I’m in my third and final year at Arteveldehogeschool Ghent. By doing research, and a tip from a friend, I came across The Maffia. Its website looked promising, so I took my chance. I received a quick response and was invited for an interview. After the interview, me and The Maffia came to an agreement; this would become my internship. My talk with Simon and Arthur was smooth and clear.

I’m convinced that I’ll learn a lot during my intership and I’m really looking forward to it! I’m grateful for this opportunity and the new adventure.

Marthe Thienpondt


I’m Marthe Thienpondt, a third-year student Marketing at HOGENT and intern at The Maffia. For my final year, I chose to major in communication. My friends and family would describe me as a creative person who likes to think out-of-the-box. These are two qualities that I would love to further develop and that I was looking for in an internship. I instantly had a great feeling about both the tasks and the team. So, I was quickly convinced that The Maffia and I would make an ideal match!

I’m really looking forward to start this new challenge!!